Lilly’s Jaypirca Outperforms Imbruvica in Landmark Phase 3 Trial for CLL/SLL

Eli Lilly and Company has announced highly positive results from the Phase 3 BRUIN CLL-314 trial, demonstrating that its drug, Jaypirca (pirtobrutinib), met its primary endpoint in a head-to-head comparison against the current standard-of-care, Imbruvica (ibrutinib). The study, which is the first-ever randomized trial comparing a non-covalent BTK inhibitor with a covalent BTK inhibitor, showed that Jaypirca achieved non-inferiority on the Overall Response Rate (ORR) and exhibited numerically superior efficacy and a favorable safety profile in patients with chronic lymphocytic leukemia or small lymphocytic lymphoma (CLL/SLL).

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Trial Design and Patient Population

The BRUIN CLL-314 trial is a Phase 3, randomized, open-label study designed to compare Jaypirca (pirtobrutinib), a highly selective, non-covalent (reversible) Bruton tyrosine kinase (BTK) inhibitor, with Imbruvica (ibrutinib), a covalent BTK inhibitor.

  • Target Disease: Chronic Lymphocytic Leukemia (CLL) and Small Lymphocytic Lymphoma (SLL).
  • Participants: The study enrolled 662 patients who were either treatment-naïve or previously treated but BTK inhibitor-naïve (meaning they had not yet received a BTK inhibitor).
  • Primary Endpoint: Overall Response Rate (ORR) as assessed by an independent review committee (IRC).
  • Key Secondary Endpoints: Progression-Free Survival (PFS) and overall safety.

Key Efficacy Results

The results showed that Jaypirca was not only non-inferior to Imbruvica but also numerically superior in key efficacy measures:

Overall Response Rate (ORR)

  • Jaypirca achieved the primary endpoint by demonstrating statistical non-inferiority for IRC-assessed ORR in the intent-to-treat (ITT) population (p < 0.0001).
  • The results numerically favored Jaypirca with an ORR of 87.0% compared to 78.5% for Imbruvica.
  • The higher ORR was consistent across all evaluated patient subgroups, including those with high-risk disease features like 17p deletions, IGHV status, and complex karyotype.

Progression-Free Survival (PFS)

  • PFS data, a key secondary endpoint, were immature at the time of this analysis but showed a significant trend in favor of Jaypirca over Imbruvica in the ITT population.
  • The most pronounced effect was observed in the treatment-naïve subgroup, which had the longest follow-up. In this group, Jaypirca showed a 76% reduction in the risk of disease progression or death.

Read More: Eli Lilly Announces Positive Results from Two Phase 3 Studies of Jaypirca at ASH 2025

Safety and Tolerability Profile

The overall safety profile of Jaypirca in the BRUIN CLL-314 trial was consistent with previous reports, highlighting a significant advantage over Imbruvica in managing adverse events (AEs) of clinical interest.

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Adverse Event of InterestJaypirca (pirtobrutinib) RateImbruvica (ibrutinib) Rate
Atrial Fibrillation/Flutter2.4%13.5%
Hypertension10.6%15.1%


Clinical Significance and Future Outlook

These trial results represent a major advance in the treatment landscape for CLL/SLL. The BRUIN CLL-314 study is the first randomized data to directly compare a covalent and a non-covalent BTK inhibitor, providing strong evidence for using a non-covalent inhibitor in earlier lines of therapy.

The findings are expected to reinforce Jaypirca’s potential to offer meaningful benefit to a broader range of patients with CLL/SLL, whether they are newly diagnosed (treatment-naïve) or have previously relapsed. Lilly intends to use these data to support future global regulatory submissions for the earlier use of Jaypirca.


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